UX / UI DESIGN
A collection of UX/UI projects exploring digital ecosystems, interactive objects and web experiences. Each project integrates user-centered thinking with visual design to build cohesive systems across platforms.
Raíz
Digital Ecosystem
Raíz is a digital ecosystem that explores new forms of community participation in cultural and entertainment decision-making, connecting citizens, producers and technology through a transparent and collaborative system.
Objective. The goal is to create a system that enables communities to actively participate in cultural decision-making, using technology to promote transparency, collaboration and collective engagement.
Target audience. Designed for citizens, young creatives and local producers interested in participating, collaborating and shaping cultural experiences within their communities.
About SUM. SUM is a digital platform that enables community participation in cultural and entertainment decisions through proposals, voting and shared interactions.
Target audience. Designed for citizens and young creatives who want to participate, share ideas and have a direct impact on their local cultural scene.
RESOURCES
The visual system combines gradients, sidewalk-inspired patterns and contrasting typography to create a dynamic and recognizable identity that reflects the intersection between digital and urban spaces.
COLOR PALETTE
#CDDF69
#2F2F2F
#FFFFFF
The ecosystem is built on three key technologies that enable transparency, participation and collective decision-making.
Blockchain.
Ensures transparency by making every action visible and verifiable.
DAO.
Enables collective decision-making, where the community drives the system.
Tokens.
Act as incentives for participation, turning engagement into value.
The Raíz logo combines contrasting typographic styles to reflect the coexistence of structure and spontaneity within the ecosystem. The wordmark expresses both stability and fluidity, symbolizing the connection between individual voices and collective construction.
EXPLORE UI KIT
About CRUCE. CRUCE is the physical expression of the ecosystem, where ideas move from the digital space into real-world experiences. It is a community-driven event that brings neighborhoods together to co-create cultural proposals, share perspectives and transform collective ideas into tangible experiences.
Target audience. Designed for local communities and especially young creatives and emerging producers who want to actively participate, collaborate and shape cultural initiatives within their neighborhoods.
RESOURCES
Visual elements and communication pieces were developed combining custom graphics, printed materials and adaptable layouts to support different event contexts and locations.
COLOR PALETTE
#CDDF69
#2F2F2F
#84C1FF
#FFFFFF
The CRUCE logo reflects the intersection of communities. Through typographic contrast and a soft gradient, it represents connection, exchange and shared experiences.
SOCIAL MEDIA.
An ongoing digital space that connects the community across every stage of the event.
POSTER FOR PRODUCERS.
An open call for creatives to participate and shape the next event.
FLYER.
A printed piece designed to promote the event locally, combining an impactful visual front with clear and informative content on the back.
EVENT GUIDE (Trifold).
An informative trifold that guides visitors through the event, presenting its structure, activities and key spaces.
WAYFINDING BANNERS.
Wayfinding banners designed to guide visitors through the event, using color-coded maps to differentiate activities.
RESOURCES
Custom avatars and isometric neighborhood visuals were adapted from Envato assets, while specific animations were developed collaboratively to enhance the overall experience.
COLOR PALETTE
#CDDF69
#2F2F2F
#9E9CF8
#FFFFFF
The SUM logo represents participation in motion. Its fluid gesture and gradient reflect the constant exchange of ideas and the diversity of voices within the community, positioning SUM as a dynamic and collective space.
APP SUM.
A shared space for ideas, voices and collaboration.
APP PROTOTYPE
Home.
Community projects.
Profile.
Project voting.
UX / UI DESIGN
A collection of UX/UI projects exploring digital ecosystems, interactive objects and web experiences. Each project integrates user-centered thinking with visual design to build cohesive systems across platforms.
Raíz
Digital Ecosystem
Raíz is a digital ecosystem that explores new forms of community participation in cultural and entertainment decision-making, connecting citizens, producers and technology through a transparent and collaborative system.
Objective. The goal is to create a system that enables communities to actively participate in cultural decision-making, using technology to promote transparency, collaboration and collective engagement.
Target audience. Designed for citizens, young creatives and local producers interested in participating, collaborating and shaping cultural experiences within their communities.
The Raíz logo combines contrasting typographic styles to reflect the coexistence of structure and spontaneity within the ecosystem. The wordmark expresses both stability and fluidity, symbolizing the connection between individual voices and collective construction.
The ecosystem is built on three key technologies that enable transparency, participation and collective decision-making.
Blockchain.
Ensures transparency by making every action visible and verifiable.
DAO.
Enables collective decision-making, where the community drives the system.
Tokens.
Act as incentives for participation, turning engagement into value.
EXPLORE UI KIT
RESOURCES
The visual system combines gradients, sidewalk-inspired patterns and contrasting typography to create a dynamic and recognizable identity that reflects the intersection between digital and urban spaces.
COLOR PALETTE
#CDDF69
#2F2F2F
#FFFFFF
About SUM. SUM is a digital platform that enables community participation in cultural and entertainment decisions through proposals, voting and shared interactions.
Target audience. Designed for citizens and young creatives who want to participate, share ideas and have a direct impact on their local cultural scene.
The SUM logo represents participation in motion. Its fluid gesture and gradient reflect the constant exchange of ideas and the diversity of voices within the community, positioning SUM as a dynamic and collective space.
APP SUM.
A shared space for ideas, voices and collaboration.
Home.
Community projects.
Profile.
Project voting.
Key Sections (App)
APP PROTOTYPE
RESOURCES
Custom avatars and isometric neighborhood visuals were adapted from Envato assets, while specific animations were developed collaboratively to enhance the overall experience.
COLOR PALETTE
#CDDF69
#9E9CF8
#2F2F2F
#FFFFFF
About CRUCE. CRUCE is the physical expression of the ecosystem, where ideas move from the digital space into real-world experiences. It is a community-driven event that brings neighborhoods together to co-create cultural proposals, share perspectives and transform collective ideas into tangible experiences.
Target audience. Designed for local communities and especially young creatives and emerging producers who want to actively participate, collaborate and shape cultural initiatives within their neighborhoods.
WAYFINDING BANNERS.
Wayfinding banners designed to guide visitors through the event, using color-coded maps to differentiate activities.
EVENT GUIDE (Trifold).
An informative trifold that guides visitors through the event, presenting its structure, activities and key spaces.
The CRUCE logo reflects the intersection of communities. Through typographic contrast and a soft gradient, it represents connection, exchange and shared experiences.
SOCIAL MEDIA.
An ongoing digital space that connects the community across every stage of the event.
POSTER FOR NEIGHBORS.
An invitation to rediscover the neighborhood and engage with the upcoming experience.
POSTER FOR PRODUCERS.
An open call for creatives to participate and shape the next event.
FLYER.
A printed piece designed to promote the event locally, combining an impactful visual front with clear and informative content on the back.
RESOURCES
Visual elements and communication pieces were developed combining custom graphics, printed materials and adaptable layouts to support different event contexts and locations.
COLOR PALETTE
#CDDF69
#84C1FF
#2F2F2F
#FFFFFF