GRAPHIC DESIGN
A selection of graphic design projects centered on editorial and internal communication. Each piece explores how structure, typography and composition can transform information into clear and engaging visual narratives.
MACN
Museo Argentino de Ciencias Naturales
"Rebranding of the museum, creating three systems corresponding to the type of audience it caters to. Both physical pieces (such as planners, posters, and catalogs) and digital assets (social media, website, and promotional videos) were designed."
Concept of the institutional system. The core of this system is centered on the user being in harmony with the story—not just needing to learn, but wanting to immerse themselves in these stories, becoming actively involved.
Target audience. Children and families / Researchers and academics
RESOURCES (Institutional)
Transfer with noise, abstract shapes, text and image overlay, gradient.
COLOR PALETTE (Institutional)
#e83c82
#99a5d4
#cfeb57
EDITORIAL (CATALOG).
The catalog contains information and hard data about the institution, both in physical space and in the digital environment, etc
AGENDA.
It informs the public about the various activities and events held at the museum each month
POSTCARDS.
They present scientific data about various species and aim to bring visitors closer to the world of science in an accessible and engaging way.
CREDENTIALS.
They identify researchers or authorized visitors within the museum who have access to the research area
RESOURCES (Research)
Duotone images, geometric shapes, text and image overlay, limited palette, gradient.
COLOR PALETTE (Research)
#e83c82
#1a1893
#98a8fb
#f2d7bf
MACN_Rebranding ★
05:01
GRAPHIC DESIGN
A selection of graphic design projects centered on editorial and internal communication. Each piece explores how structure, typography and composition can transform information into clear and engaging visual narratives.
Concept of the home museum system. The core of this system is focused on finding a more dynamic way for kids to engage with science and history.
Target audience. Children and families
Concept of the research system. This system is more oriented towards an educational approach, with the pieces focused on teaching or showcasing the different research areas within the museum
Target audience. Researchers and academics
RESOURCES (Home museum)
Illustrations with noise, dynamic shapes, vibrant colors, gradients, and text-image overlap.
APP.
"Mission Explore" aims to ensure that even outside the museum, children can continue learning about natural sciences.
COLOR PALETTE (Home museum)
#ff5c00
#af27a1
#cfeb57
#f2d7bf
MACN
Museo Argentino de Ciencias Naturales
"Rebranding of the museum, creating three systems corresponding to the type of audience it caters to. Both physical pieces (such as planners, posters, and catalogs) and digital assets (social media, website, and promotional videos) were designed."
Concept of the institutional system. The core of this system is centered on the user being in harmony with the story—not just needing to learn, but wanting to immerse themselves in these stories, becoming actively involved.
Target audience. Children and families / Researchers and academics
EDITORIAL (CATALOG).
The catalog contains information and hard data about the institution, both in physical space and in the digital environment, etc
AGENDA.
It informs the public about the various activities and events held at the museum each month
RESOURCES (Institutional)
Transfer with noise, abstract shapes, text and image overlay, gradient.
COLOR PALETTE (Institutional)
#e83c82
#99a5d4
#cfeb57
Concept of the research system. This system is more oriented towards an educational approach, with the pieces focused on teaching or showcasing the different research areas within the museum
Target audience. Researchers and academics
POSTCARDS.
They present scientific data about various species and aim to bring visitors closer to the world of science in an accessible and engaging way.
CREDENTIALS.
They identify researchers or authorized visitors within the museum who have access to the research area
RESOURCES (Research)
Duotone images, geometric shapes, text and image overlay, limited palette, gradient.
Concept of the home museum system. The core of this system is focused on finding a more dynamic way for kids to engage with science and history.
Target audience. Children and families
APP.
"Mission Explore" aims to ensure that even outside the museum, children can continue learning about natural sciences.
RESOURCES (Home museum)
Illustrations with noise, dynamic shapes, vibrant colors, gradients, and text-image overlap.
COLOR PALETTE (Home museum)
#ff5c00
#af27a1
#bdd33b
#f2d7bf