Esta no es mi selva_Social Campaign
03:15
GRAPHIC DESIGN
A selection of graphic design projects centered on editorial and internal communication. Each piece explores how structure, typography and composition can transform information into clear and engaging visual narratives.
Esta no es mi selva
Social Campaign
"Based on a graphic system, design graphic pieces to address the strategic objectives of the campaign"
Main objective. Reduce the presence of wild pets in households in Buenos Aires.
Secondary objectives. Raise awareness and disseminate information about the dangers and consequences of wildlife trafficking, and gather funds for the Fundación Temaikén.
Specific objectives. Inform about environmental consequences, inform about health consequences, and promote the adoption of rescued animals.
EDITORIAL.
Complex editorial design: report on the addressed issue
SOCIAL MEDIA.
Design of instagram feed and stories
POSTER.
Located around schools and parks, where children would be present
BOARD GAME.
Design of the board game box
ILLUSTRATIONS.
Tokens for the board game
RESOURCES
Regarding the language, the campaign primarily uses collage as a key element. This represents a reality where wild animals are taken from their natural habitats and placed in environments where they do not belong, similar to how the chosen language involves cutting out different images to be placed on another canvas.
COLOR PALETTE
#b9d172
#e67f4f
#f1f0d8
#396669
BACK TO PLAYLIST
Esta no es mi selva_Social Campaign
03:15
GRAPHIC DESIGN
A selection of graphic design projects centered on editorial and internal communication. Each piece explores how structure, typography and composition can transform information into clear and engaging visual narratives.
Esta no es mi selva
Social Campaign
"Based on a graphic system, design graphic pieces to address the strategic objectives of the campaign"
Main objective. Reduce the presence of wild pets in households in Buenos Aires.
Secondary objectives. Raise awareness and disseminate information about the dangers and consequences of wildlife trafficking, and gather funds for the Fundación Temaikén.
Specific objectives. Inform about environmental consequences, inform about health consequences, and promote the adoption of rescued animals.
RESOURCES
Regarding the language, the campaign primarily uses collage as a key element. This represents a reality where wild animals are taken from their natural habitats and placed in environments where they do not belong, similar to how the chosen language involves cutting out different images to be placed on another canvas.
COLOR PALETTE
#b9d172
#e67f4f
#f1f0d8
#396669
EDITORIAL.
Complex editorial design: report on the addressed issue
BOARD GAME.
Design of the board game box
SOCIAL MEDIA.
Design of instagram feed and stories
POSTER.
Located around schools and parks, where children would be present
ILLUSTRATIONS.
Tokens for the board game
BACK TO PLAYLIST