BRANDING
A selection of branding projects exploring identity as a system. From concept to execution, each brand is developed to create a cohesive presence across every touchpoint.
Personal Training_Branding
02:35
Personal training
Branding
"Joaquín Diaz Erdocia is a personal trainer focused on building strength, discipline, and consistency through personalized coaching"
The project develops a visual identity that represents Joaquín’s approach to training—structured, dynamic, and results-driven. The geometric symbol is built from his initials, creating a unique and recognizable mark that reflects both identity and performance.
RESOURCES
The visual system uses angular shapes, diagonal lines, and modular compositions derived from the logo. Combined with a high-contrast color palette and a clear typography system, these resources create a dynamic and cohesive brand language.
COLOR PALETTE
#F28705
#F25C05
#E8E8E8
#1E1E1E
#F9F9F9
FITNESS
COACH
The main logo is built around a bold, geometric monogram that merges the initials of the client (J, D and E) into a single dynamic symbol. Its angular construction conveys strength, movement, and discipline, core values of the fitness industry.
LOGO VARIATIONS.
The logo is built on a structured geometric grid that ensures consistency, balance, and precision across all elements.
The symbol is constructed using a system of angled shapes and modular proportions, creating a cohesive and repeatable visual language.
MERCHANDISING.
INSTAGRAM STORIES.
Personal Training_Branding
02:35
BRANDING
A selection of branding projects exploring identity as a system. From concept to execution, each brand is developed to create a cohesive presence across every touchpoint.
Personal training
Branding
"Joaquín Diaz Erdocia is a personal trainer focused on building strength, discipline, and consistency through personalized coaching"
The project develops a visual identity that represents Joaquín’s approach to training—structured, dynamic, and results-driven. The geometric symbol is built from his initials, creating a unique and recognizable mark that reflects both identity and performance.
LOGO VARIATIONS.
The main logo is built around a bold, geometric monogram that merges the initials of the client (J, D and E) into a single dynamic symbol. Its angular construction conveys strength, movement, and discipline, core values of the fitness industry.
The logo is built on a structured geometric grid that ensures consistency, balance, and precision across all elements.
The symbol is constructed using a system of angled shapes and modular proportions, creating a cohesive and repeatable visual language.
FITNESS
COACH
FITNESS
COACH
FITNESS
COACH
FITNESS
COACH
Joaquín Diaz Erdocia
FITNESS
COACH
MERCHANDISING.
INSTAGRAM STORIES.
( J )
Joaquín
( D )
Diaz
( E )
Erdocia
RESOURCES
The visual system uses angular shapes, diagonal lines, and modular compositions derived from the logo. Combined with a high-contrast color palette and a clear typography system, these resources create a dynamic and cohesive brand language.
COLOR PALETTE
#F28705
#F25C05
#E8E8E8
#1E1E1E
#F9F9F9