BRANDING
A selection of branding projects exploring identity as a system. From concept to execution, each brand is developed to create a cohesive presence across every touchpoint.
Architecture Studio_Branding
04:14
Architecture Studio
Branding
"Sol Mac Gaw is an architecture studio focused on creating spaces that balance functionality, aesthetics, and warmth."
The project develops a visual identity that reflects a contemporary and minimal approach to architecture. Through a clean geometric symbol and a soft, neutral color palette, the brand conveys harmony, precision, and attention to detail.
RESOURCES
The visual system combines elegant typography with subtle graphic elements, creating a refined and cohesive identity that translates seamlessly across different applications while maintaining a strong and recognizable presence.
COLOR PALETTE
#BB9C87
#F1EBDF
#59412F
#FAFAFA
SOL MAC GAW
/ arquitectura /
The main logo is built around a minimal geometric monogram that abstracts the initials of the studio into a unified and balanced form. Its clean lines and open structure reflect an architectural approach focused on clarity, space, and proportion.
LOGO VARIATIONS.
The logo is developed through a modular geometric system that allows each initial (S, M, and G) to be constructed from the same structural logic.
Using a consistent set of lines and proportions, the symbol adapts to represent each letter while maintaining visual coherence.
SOCIAL MEDIA VIDEO.
A short brand introduction video designed for social media, presenting the identity through a clean and minimal visual language.
Architecture Studio_Branding
04:14
BRANDING
A selection of branding projects exploring identity as a system. From concept to execution, each brand is developed to create a cohesive presence across every touchpoint.
Architecture Studio
Branding
"Sol Mac Gaw is an architecture studio focused on creating spaces that balance functionality, aesthetics, and warmth."
The project develops a visual identity that reflects a contemporary and minimal approach to architecture. Through a clean geometric symbol and a soft, neutral color palette, the brand conveys harmony, precision, and attention to detail.
LOGO VARIATIONS.
The main logo is built around a minimal geometric monogram that abstracts the initials of the studio into a unified and balanced form. Its clean lines and open structure reflect an architectural approach focused on clarity, space, and proportion.
The logo is developed through a modular geometric system that allows each initial (S, M, and G) to be constructed from the same structural logic.
Using a consistent set of lines and proportions, the symbol adapts to represent each letter while maintaining visual coherence.
SOL MAC GAW
/ arquitectura /
SOL MAC GAW
/ arquitectura /
SOL MAC GAW
Logo mark
Logo with Tagline
Primary Logo
G (GAW)
M (MAC)
S (SOL)
SOCIAL MEDIA VIDEO.
A short brand introduction video designed for social media, presenting the identity through a clean and minimal visual language.
RESOURCES
The visual system combines elegant typography with subtle graphic elements, creating a refined and cohesive identity that translates seamlessly across different applications while maintaining a strong and recognizable presence.
COLOR PALETTE
#BB9C87
#F1EBDF
#FAFAFA
#59412F